Remarkable research for Buddy Media and Booz & Company illustrates how companies are integrating social media into their overall marketing strategies.
There research reveals insights into how leading companies and transforming from social campaigns to enterprise marketing capabilities, in an effort to successfully incorporate social media into the mix.
The research focuses on social capability priorities, key areas for investment, the evolving role of partners, and major issues related to organization, talent and metrics that companies are confronting through social media. The research is based on quantitate and qualitative input from more than 100 leading companies.
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