Shopping basket abandonment In the UK alone, shopping basket abandonment cost retailers over £1 billion in sales in 2011 according to a recent report by Experian. There’s a number of key factors why shoppers do this, here’s our top 4: 1. Too many steps to checkout Keep the steps as short as possible , if your..

1. Make it easy, you can make your checkout a smoother experience by making sure customers can add/remove products from the basket easily, consider an Ajax approach to dynamically update the cart without having to refresh the page. If you do use Ajax make sure it’s clear to the user that the item has been..